In the last weeks I’ve been listening to this “mantra” over and over again: Find something that is working and model it!
In the brick and mortar business there is a saying:
“Location is Everything” – which is very accurate.
Suppose that in your Hometown you have 2 restaurants, one in the town center, with nearby bus stops, bike lanes, car park, a school , office buildings, everything – the only thing is that the food is nothing special…
The second restaurant – best food ever, a real Michelin 3 stars – was, on the other hand, located outside of the town near the city waste disposal depot: no bus, no bike lanes, only this one old road…
Which one would you visit most?
In the online business it’s the same: “Traffic is everything”!
You might have the best product ever, but if you aren’t capable of driving traffic there, you wont make a cent!!!
Adding the two together
I’m following Russel Branson – a guy that had is 1st success in the internet marketing business back in 2003 and now is one of the founders of a company that took only 3 years to reach the $100,000,000 – and if there is something that we can tell of him is that he’s capable to drive traffic to his sites.
Why am I talking of this here?
Well, Russel Branson just release his new book Trafffic Secrets (in fact the actual shipping starts on May 5th, 2020) where he explains the strategies he has been using in this last 5 years and the little tweaks that he uses to keep on top of his competition.
Since I believe in putting my money where my mouth is, here is the receipt of my order:
